RV/ Motorhome Owners Spend Most Time With Newspapers

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According to The Media Audit, the most effective media for advertisers to use in order to impact an RV/ motorhome owner, is the printed newspaper. This data is gleaned from The Media Audit's ongoing study of the behaviors of U.S. consumers in sixty aggregate markets, totaling nearly 60,000 surveyed adults.

The FREE study shows that adults spend an average of 14.9% of their media day with newspapers. However, adults, who own an RV/motorhome, spend 20.3% of their media day with newspaper. That is 57% more time than general market adults
 

The same FREE study  reveals the demographic profile of the U.S. RV/ motorhome owner,  includes:

  • 52.1% are 25-54 years old
  • 58.7% earn more than $50,000 a year
  • 69.4% attended college

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