Saving the Youngstown Vindicator

E&P Reports Podcast/ Video

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Last year, the Maag-Brown family, owners of The Youngstown (Ohio) Vindicator, announced it would shut down after serving its local community for 150 years. As a result, 144 employees and 250 carriers were laid off. Not finding a buyer, the family made an announcement to their 34,000+ subscribers in June 2019 that their last edition would be published Aug. 31. Hearing the news, Ogden Newspapers put together a plan to publish a daily product for Youngstown and the Mahoning County, Ohio residents from their operation 16 miles north at the Warren Tribune Chronicle. In just three months, the staff at the Tribune Chronicle approached the Maag-Brown family and negotiated the purchase of the masthead, subscription list and Vindicator website (Vindy.com), and began the task of generating a quality local news product for the residents. One year later, the investment has paid off with close to 70 percent of the Vindicator’s old subscribers receiving the new product.

E&P publisher Mike Blinder interviews Tribune Chronicle and Vindicator publisher, Charles Jarvis, to learn how they were able to save the Vindicator in such a short period of time and how they are doing today serving both counties with their dual products.

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