The Atlantic Digs for Deeper, Smarter Client Partnerships

Posted

The Atlantic is the latest publisher striking more consultative relationships with its advertisers, as the trend for fewer, bigger partnerships gains pace.

This week it’s launching Atlantic Brand Partners tying together various capabilities from the wider company. The goal: Deeper partnerships generating more revenue from longer-term relationships and repeat clients.

Click here to read more. 

Comments

No comments on this item Please log in to comment by clicking here