The Star Tribune Media Company, the largest news organization in the Midwest, today announced advancements of its newsroom structure to better serve Minnesota. Going forward, the news outlet will re-align news coverage and resources around its five key topic areas of News and Politics, Business, Sports, Food and Culture, and Outdoors.
“Within these key areas, we’re re-framing our coverage to produce more relevant, useful and impactful journalism, from breaking stories to utility information to in-depth accountability reporting,” said Suki Dardarian, editor and senior vice president. “Members of the news staff helped guide this approach, partnering with others in the company to review reader research and brainstorm new coverage and potential new news products. So now we’ll focus more on areas such as outdoors and the environment, food and restaurants and Minnesota culture, along with expanding our coverage of the suburbs of the Twin Cities.”
To lead these newly established departments, the Star Tribune has posted five new senior leadership roles. These editors will work cross-functionally with colleagues in growth, product and sales teams to ensure alignment towards growing the Star Tribune audience. These new leadership roles include:
A variety of open roles at The Star Tribune can be viewed here.
“This is the latest in a series of important steps the Star Tribune is taking as we commit to strengthening our work for Minnesota,” said Steve Grove, CEO and publisher of the Star Tribune.
Continued Progress at the Star Tribune:
New CEO and Publisher Steve Grove recently announced plans for a reorganization aimed at a digital future. Since then, the Star Tribune has hired a slate of new strategic leadership positions including a chief product officer, a new chief financial officer and vice president of communications and brand marketing, a senior vice president of consumer growth and a new community engagement director and its first head of philanthropic partnerships.
They also recently announced plans for expansion into Greater Minnesota and significant investment in breaking news resources as well as a commercial content partnership with XLMedia to provide sports betting content on startribune.com.
The Star Tribune is also making dramatic enhancements to their digital presence and products in partnership with tech powerhouse Code and Theory. At the same time, they’ve tapped creative agency Colle McVoy to lead a rebranding effort aimed at modernizing the Star Tribune brand.
About The Star Tribune Media Company:
Building on an extraordinary 156-year legacy that includes seven Pulitzer Prizes and hundreds of other awards, the Star Tribune Media Company is the Midwest’s largest news organization and is an unrivaled force for journalistic excellence in Minnesota. The Star Tribune has a vision to create the leading model for local news in America — driving innovation in media to make every Minnesotan’s life better.
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