Dave Morgan, a digital media pioneer who helped shape the evolution of online advertising, offers a candid look at the challenges and opportunities facing local news in this episode of E&P Reports. From the rise of AI and social video to the limitations of subscription models, Morgan shares why traditional revenue strategies are faltering and what publishers should focus on instead. He also explores how local news organizations can rethink their business models, embrace new advertising approaches and stay relevant in a rapidly shifting media landscape.
The controversy left Corey Hutchins wondering about the importance of local TV stations relying on weather forecasters who actually live in the communities where they report.
The local news industry is experiencing a surge in mergers and acquisitions, with valuations holding steady and strategic buyers reshaping the market. But who’s buying, who’s selling, and what does it mean for the future of community journalism? In this exclusive interview, respected media brokers Sara April of Dirks, Van Essen & April and John Thomas Cribb of Cribb & Associates break down the latest trends, reveal what’s driving deals, and offer insights for publishers looking to buy, sell, or strengthen their operations.
A new multi-market analysis by The Media Audit underscores the significant influence of newspapers in the automotive sector, ranking them as the second most impactful media platform — just behind podcasts — for adults 18+ planning to buy a vehicle in the next 12 months.
Join us for an engaging live webinar at 12N (ET) on THURSDAY JAN. 30th, featuring two accomplished media executives: Paris Brown, Publisher of The Baltimore Times, and Ryan Pinnell, Regional Digital Sales Manager at Gray Television. They’ll share their real-world success stories using Audience.io’s tools to boost audience engagement and drive revenue.