Less than three weeks after the Racine newsroom announced its plan to unionize, the Racine NewsGuild was voluntarily recognized by Lee Enterprises as part of the Kenosha Newspaper Guild bargaining unit.
Martha Diaz Aszkenazy, the newly elected chair of the The National Newspaper Association (NNA), and Brett Wesner, the past chairman, discuss the association’s recent collaboration with the Department of Health and Human Services (HHS) on the “Risk Less. Do More” campaign. This initiative, aimed at promoting public health messages is not only a public health victory but also a significant financial win for rural newspapers.
Newsrooms can harness the power of AI to deliver personalized election content, track real-time voter sentiment, and optimize for engagement and revenue growth. AI tools, such as Nota and Chartbeat, can analyze user data and sentiment shifts, helping publishers provide tailored content that resonates with specific audiences. By enhancing reader experiences and streamlining workflows, AI empowers media companies to improve audience engagement and maximize advertising opportunities during the high-stakes election season. Ultimately, these strategies not only boost revenue but also ensure that voters stay well-informed and engaged with crucial election coverage.
Hyperlocal news publisher and creator of Broadstreet Kenny Katzgrau teamed up with Montclair Local's Annette Batson to deliver a highly polished and tactical webinar on achieving same-day closes with digital advertisers.