by: Rich Kane
Video creation apps and software have existed for years. But Matt Singer says he has what might be the simplest way for reporters to post clips directly onto their news websites.
Make that astonishingly simple. Singer is the co-founder of the scrumptiously-named Videolicious, an app that was birthed in 2007, but has since exploded with the rise of the iPhone and mobile-device journalism.
With a minimal amount of practice, even reporters who consider themselves to be all-thumbs can cobble together a compelling piece of video content from scratch in less than a minute using Videolicious. Record an intro and outro on your iPhone camera, insert some cutaway B-roll by tapping the clips you want as they scroll upward, maybe add a filter or a pre-cleared music bed, and you’re done.
Videolicious has become popular enough that the editorial staffs of the Los Angeles Times, San Francisco Chronicle, Atlanta Journal-Constitution, and other large-circ newspapers are using it, Singer said. It’s all indicative of the explosive growth of online video content, which won’t be subsiding anytime soon.
“Video is so great for informing people, but when we started, we wondered why people don’t use it more,” said Singer. “Most of the reasons are that it’s traditionally been time consuming and expensive. So we set out a way to create the best videos in the shortest amount of time. It was a case of good timing, because we started out with a desktop platform. But now with mobile, seven years later, we have over 2 million users.”
Singer said that Videolicious, though in use by big-name major dailies, is actually perfect for small newspaper staffs of just a few people. Have fewer than five journalists on staff? The company will bill you for a small business package. (If you have a greater need, you can check out the company’s pricing at Videolicious.com.)
“Newspapers primarily use us for short summary videos, taking a news event and quickly putting something together that’s exclusive,” said Singer. “The idea is, you have journalists out in the field, and they can upload video directly wherever they are. It’s a fast and easy way to distribute video to publishing platforms. And more and more, video is what the audience wants to see.”
An Android version is planned for later this year, Singer said.