by: Adreana Young
It was moving day for more than 600 employees from the Minneapolis Star Tribune last March as members of the newsroom, circulation, advertising, marketing, administration and IT departments packed their things and walked out of the old Portland Ave. newspaper building for the last time.
The building had stood as the headquarters for the Star Tribune since 1919 and was sold to Ryan Companies late last year as part of a series of real estate transactions that “paved the way for numerous high-profile construction projects in downtown Minneapolis,” according to a Star Tribune press release.
The building sat on top of five square blocks of desirable city land, and as the newspaper staff outgrew the building, Steve Yaeger, director of marketing, said it made sense for them to move into a more contemporary newsroom.
The modern 138,000 square foot newsroom is now housed on three floors inside the Capella Tower in Minneapolis, which is also owned by Ryan Companies, just minutes away from their former home, and is better equipped to handle the forward thinking newspaper.
“It was great to be able to design and build from scratch (a newsroom) built for the way we do journalism today,” said Yaeger
The new headquarters is complete with a purpose built 1,300 square foot video studio and a 900 square foot photography studio to help them produce better and more multimedia; an L-shaped newsroom, designed for easy communication between departments, with editors sitting at the corner of the L—called the hub—and surrounded by monitors for news and trending topics.
Yaeger said that the old Star Tribune building was set up in such a way that made communicating directly with others more difficult than it needed to be. Now, the Star Tribune’s newsroom is located on one floor with a brand new staircase that cuts into three floors for easier access to each level.
Although saying goodbye to the paper’s former location was bittersweet, Yaeger said the charming, old building had outlived its usefulness.
While some Star Tribune employees had worked at the building for many years, made friends and even met their spouses there, “(The move) has been completely energizing,” he said.
Moving forward, Yaeger said people will see the Star Tribune as an organization with momentum. “In a time when so many newspapers around the country seem to be struggling, when people see our move they’ll think ‘our local news organization is doing well.’”