The Perfect Recipe

By: Nu Yang

The Perfect Recipe

Publishers searching for the right ingredients to add to their revenue model might want to take a look at Recipe Central. Created by the publishers of Relish, American Profile and Spry, Recipe Central is a new white-label recipe and how-to video service created to attract every kind of food lover.

According to senior vice president of partner relations Steve Smith, recipes are collected from the archives of Relish, American Profile and Spry and organized in a recipe library featuring more than 10,000 recipes for any chef no matter what the skill level.

Since the launch in February, Smith said feedback has been positive. “A lot of our legacy partners are excited about being able to offer food content and there has been good reception with our new media partners, particularly on the broadcast side. They’ve commented on how easy it is to sign up and integrate it with their site.”

Any media website can sign up for Recipe Central. The three-step process only takes minutes to complete and no coding is required to create a custom-branded user experience. There is also no long-term commitment. Smith said among the features that benefit publishers is a comprehensive dashboard that provides detailed results pages and keeps track of site traffic. Publishers can also send out a custom-branded newsletter. Another important feature is the Recipe of the Day widget feed to the partner’s main site to help engage audience and to create awareness of the recipe search feature. The Recipe of the Day widget also contains an image of that day’s featured recipe.

With verbal commitments from 300 websites, Smith said their list of partners is still growing. Recipe Central is guaranteed to generate revenue for a publisher’s digital business because of the visit-based model; so the more people who visit your site, the more money that is made.

Smith said their goal is to continue to build their network of media sites and to add to their recipe collection, which is constantly being updated.

“Food is a universal language,” he said. “Newspaper websites can now instantly tap into top quality food content.”

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