The Fractional Publisher’s positive, upbeat approach to ad sales helps magazine & newspaper owners, publishers, and CEO’s:
- Avoid the expense of a group publisher
- In need of an interim publisher
- Provide their current publisher with some backup, support, and new ideas
- Strengthen publications owned or run by an editor & chief that never sold ads
- That are just worn out by the business
Publishing is not the hardest job in the world but it is definitely not the easiest. Sometimes we all need some energy, some new ideas, and some sales structure & accountability. And sometimes, we just need some reinforcements.