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There are few moments tougher in journalism than having to reach out to friends and relatives caught up in a tragic event. In modern times, it often means messaging people on social media with requests for comments or permission to use their photos and videos in your reporting. more
Consider the opportunities that might unfold if news media companies reinvested in themselves — perhaps dedicating space and resources to offering marketing, advertising and promotional services to other businesses in the community. Local businesses could benefit from our expertise in content and storytelling, driving revenue, digital marketing and audience building. What might that new business model mean to the news organization and its short- and long-term profitability? more
Ghosting is a relatively new term that describes a phenomenon familiar to most salespeople, especially those of us in advertising sales. To “ghost” someone is to abruptly cut off contact, with no warning nor explanation. Here are some strategies that help keep the lines of communication open. more
I’d like to take a departure from my usual musings about strategy and efficiency and instead implore you to please, if it’s at all possible, take a break. And to the corporate overlords reading this, please look the other way, because honest to God, your operators need a breather. more
Our relationships with external printing customers should be a partnership, with both sides benefiting. We must provide customers with quality reproduction, reliability and fair pricing. At the same time, our customers must understand that our expenses continue to rise, and as a result, we need to occasionally adjust pricing to remain competitive. more
This month, our feature articles both highlight commitment and dedication — or its lack. In “Under new management,” the local owners who have taken over former Gannett-owned newspapers have shown in a very short time their immense dedication and commitment to their local communities. Our second feature looks at the other end of the commitment continuum. more
I recently read "Building a StoryBrand" by Donald Miller, and it has some interesting insights into how you should bring a product to market. Specifically, it encourages professionals to put themselves in the shoes of the customer and ask one question of whatever they’re selling: “What do I get out of this?” more
Federal legislation was introduced recently to help "save" local news. Facebook and Google have spent hundreds of millions of dollars to support local news. However, government subsidies and financial contributions from social media companies will not save local news. What would rescue local news is a level playing field.  more
Moving print operations can be one of the most challenging decisions any property has to make. It affects employees, readers and advertisers throughout our communities. It requires a tremendous amount of consideration and preparation and many agonizing hours reviewing financial options. more
Many newsrooms across the country have begun to analyze and make changes to their political coverage, thanks to Trump's impact on American politics. His brazen falsehoods and wild conspiracy theories caught journalists completely off guard during the 2016 election and beyond, a fact he exploited to spread his message. more
The idiom one-trick pony is derived from the circus. A circus featuring a pony that is only trained to perform one trick is not very entertaining. But, unfortunately, that is how we are sometimes seen in the media business. more
This week, nearly two years ago, Mike and I prepared to take the reins of this 140-year-old publication. I've spent those two years working with him to bring our readers this magazine, website and digital products. And, we kept going as the pandemic brought many changes to all of our lives.  As we enter the next phase of E&P, it’s clear that change will continue to be a consistent theme. more
Most may have seen this quote by Henry Ford, “The only thing worse than training your employees and having them leave is not training them and having them stay.” This sums up what I believe regarding training today. Let’s get right to the elephant in the room with this bold statement. While there are exceptions to nearly every rule and statement, our industry as a whole does not do a good job at training and networking. more
We’re well past the halfway point for the year, and in many ways, it’s starting to feel like the new normal is setting in. It’s not quite what most of us were used to, but as new buying habits, new patterns, new products, and new services have changed everyone’s lives, we’re starting to see groves form as the baseline for “normal” shifts. more
To say that the relationship between publishers and technology giants has intensified in the last few days, weeks or months is putting it lightly. Regardless of the way forward, the trends, developments and products pouring out of Silicon Valley should have publishers’ undivided attention, says Edward Roussel, Innovation Officer at Dow Jones and the Wall Street Journal. more
Throughout my many years in the newspaper industry, I’ve strived to be a forward thinker. Spending time on what was or could have been doesn’t get us too far both in our industry and life in general. Over the last few years particularly, we’ve all been challenged to maintain an optimistic outlook for newspapers. more
This month, I thought I’d share some cool new features and thoughtful changes I came across in my digital travels in recent months that may just be what your newsroom is looking for. more
There’s no doubt this last year has been a whirlwind for many. From protecting ourselves through the pandemic, to getting ourselves signed up for the vaccine program and preparing for lockdown restrictions lifting; many of us have relied on the media and its reporting of these global issues to understand and help us navigate these choppy waters. more
Mental health is a very important subject for us to discuss as it relates to our work and our sales. Please understand that I am not a clinically trained therapist in any way shape or form, but I do hold an ACC certification from the International Coach Federation. My intention of this column is to try to provide inspiration to those of you that might have found yourself in a sales rut or mentally fatigued at work or in life as we're getting back to some level of normal sales business across America. more
Boston Globe Media Partners, LLC recently announced the launch of a custom study that will help the organization strengthen its brand position and encourage better engagement among local communities. The organization commissioned Nielsen to execute the study, which will focus on its nearly 150-year-old newspaper, The Boston Globe, and Boston.com. more
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