Industry Insight
6 results total, viewing 1 - 6
As digital advertising spending increases, publications need to set themselves apart from the crowd. One great way to do so is to provide exclusive offerings to marketing partners that are effective and will enable them to set themselves apart from their competitors. more
You have worked hard to build a large online audience for your publication. You have invested a lot of time and money in doing so. Why should a business or individual be able to have their non-news content presented to your audience for free? They shouldn't! more
Google and Facebook have made a lot of money from platforms that have been blamed for the viral spread of misinformation, intentional disinformation campaigns and hate speech. In the process, they’ve also commoditized digital advertising and disrupted the traditional business models that support the journalism that cuts through that misinformation. more
If I could go back in time to the days and weeks following the mass murder at Sandy Hook Elementary School in 2012, I would make one major addition to the news coverage my newsroom was providing in Connecticut. more
Racist journalism literally cost lives in the aftermath of Hurricane Katrina 15 years ago. Racist journalism has allowed police to get away with lying and wrongfully arresting and imprisoning … more
More local newspapers will shut down this year than in recent memory. New rounds of newsroom layoffs are turning others into weak and woefully incomplete stewards of local journalism. With no witnesses, reports of corruption and incompetence in powerful institutions will go down, as corruption and incompetence in powerful institutions actually increases. No one will be watching. more