Hearst Pivots to Instagram Live While Audiences are Cooped Up at Home

Despite the days running together during social distancing, on any given day you can tune into a set schedule of Instagram Live streams, hosted by 20 of Hearst Magazine’s titles.

Last month, Hearst hosted 80 live streams and so far in April, the publisher is on track to have an average of more than 50 live streams per week across its brands’ social channels.

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