America East 2017 Focuses on Local Journalism and Digital Transformation

The “In Search of New Revenue Streams” panel included (from left): Ben Beaver, business development manager, Second Street; Mike Orren, president, Speakeasy Agency; Herald-Standard publisher Bob Pinarski and SWC Properties broker Scott Cavinee; Eileen Beavers, Pittsburgh Post-Gazette marketing promotions manager; and Tim Brennan, VP, Recas Strategic Development, Local Media Association.

This year, more than 800 registered attendees gathered in Hershey, Pa. April 10-12 for the America East Media Business and Technology Conference, administered by the Pennsylvania NewsMedia Association.

Margaret Sullivan

Washington Post media columnist Margaret Sullivan was this year’s keynote speaker. Sullivan, who previously served as New York Times public editor and editor of the Buffalo News, spoke about the importance of local, regional journalism and how the business model needed to be fixed in order to save local journalism.

“We’re doing the best we can,” she said. “But we need to do it with a sense of urgency.”

The program this year covered a wide range of topics. According to PNA vice president of association services Tricia Greyshock, there were a record number of speakers—more than 100. Sessions included community newspapers doing things right, technology trends to watch, developments in mobile, keeping end-of-life production equipment going, creating new revenue streams, and best practices in video. In addition, there were 74 exhibiting companies on the tradeshow floor.

Rick Shafranek (left) and Cheryl Sutton of ProImage America give a product demonstration to Nick Kratsas, digital operation director of the Observer-Reporter.

“This year’s conference had something for everyone—the program lineup and content focused on critical issues and opportunities facing the industry, such as technology trends, learning to leverage legacy products, user experience and design, product and project management, mobile, new revenue and much more. We’ve already heard rave reviews from attendees regarding this year’s programming,” said PNA president Teri Henning. “We look forward to providing another valuable, interactive, economical experience for professionals in the news media industry.”

The next America East conference is set for March 12-14, 2018. For more information, visit

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