America East Returns March 30-April 1

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By: Nu Yang

America East Returns March 30-April 1

Newspaper industry leaders will convene in Hershey, Pa. for the 2015 America East Media Business and Technology Conference March 30 to April 1. Administered by the Pennsylvania NewsMedia Association and several co-sponsoring associations, the annual conference focuses on maximizing print profit and generating new digital revenue. Last year, more than 900 registered participants attended, and vice president of association services Tricia Greyshock anticipates an even better turnout.

This year’s keynote speaker Earl J. Wilkinson, executive director and CEO of the International News Media Association, will speak about the news media outlook for 2015 and the new multi-platform brands that now exist in the industry.

New this year, America East has collaborated with 360 Media Alliance to help tailor the programming. This year’s program covers a wide range of topics, including a social media boot camp, using Big Data to increase circulation, attracting millennials, and managing a cutting-edge sales force.

“It’s a chance to broaden our business and technology track by adding a circulation track,” Greyshock said. “It also opens more opportunities with our attendees and exhibitors.”

PNA president Teri Henning said she was excited about topics like video and mobile, both addressing the new kind of business models in today’s environment. At the same time, the show won’t lose focus of its technology and production roots, with scheduled sessions on health and safety issues and equipment maintenance.

Last year, more than 85 companies exhibited on the trade show floor. According to Greyshock, 70 vendors have confirmed so far, and she hopes to once again, sell out booth space. Past exhibitors include Muller Martini, Puzzleflow Solutions and Vision Data.

Ten exhibitors also have the opportunity to sign-up for the Solutions in a Snap session held during Tuesday morning’s breakfast. Each participating vendor receives five minutes to share with attendees a successful case study involving a newspaper organization. Since creating the session two years ago, Greyshock said they’ve sold out each of the time slots.

In addition, the 2015 America East Digital Media Contest will be held in conjunction with the show. Contest categories include best overall digital experience, best use of video and best revenue generation initiative. Winners will be recognized Monday, March 30 during an awards presentation.

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