When it comes to recirculating readers, many media companies turn to Outbrain and Taboola, sprinkling ads into the mix to also generate revenue. News Corp is taking a different route, testing its own content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites.
The initiative, called Project Hamilton, collects relevant articles from the publications and runs them at the bottom of individual articles. The story module is running on MarketWatch, Mansion Global, Realtor.com and parts of The Wall Street Journal. It does not include sponsor content.