One Wednesday morning, Rachel O’Hara, a multimedia journalist at the Sarasota Herald-Tribune, messaged her colleagues: “Does anyone actually use bar soap?”
Arts reporter Dahlia Ghabour responded first: “I do.”
Alan Shaw, day news editor, followed: “Me, too.”
O’Hara heard that millennials are killing the bar soap industry, she told them.
“Filthy millennials,” Shaw said.
“Basically,” O’Hara replied.
The Slack exchange led, as many of their conversations do, to something for the paper’s millennial-focused site, Unravel.
The experimental site, which launched in 2015, comes from a small group of Herald-Tribune journalists who spend bits of their time recrafting local news for Sarasota’s young professionals.