2 More Dailies to Launch Youth Papers

By: E&P Staff

Two more newspapers announced this week that they too will be launching youth-oriented papers.

The Milwaukee Journal Sentinel plans to roll out a yet-to-be-named free weekly tab aimed at 25-to-34-year olds this fall. Diane Bacha, the Journal Sentinel’s assistant managing editor and the editor of the new weekly, echoed a familiar statement voiced throughout newspaper companies: “We need to find new ways to reach out to [readers in that age bracket],” she told her newspaper.

As far as coverage, Bacha said the weekly will “feature material that addresses where [young adults] are in their lives right now,” not hard news.

Earlier this week, the Denver Business Journal reported that the Denver Newspaper Agency, which publishes The Denver Post and Rocky Mountain News, is in the throes of developing a new youth paper called The Daily Planet. Details about the project have yet to emerge but it would most likely target 18- to 39-year old women.

Recently, the Daily Camera in Boulder, Colo., announced it was firing up the presses for the launch of Dirt, while Capital Newspapers in Madison, Wis., said it will start a youth pub called Core Weekly.

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