2016 Year in Preview: The Year Publishers Get Smarter About Platforms

Follow by Email
Visit Us

In November, Time Inc. CEO Joe Ripp made headlines when he called Apple News a disappointment. A month in, the tech giant’s news aggregation app hadn’t lived up to its ad revenue promise.


It was a turning point for publishers in their relationship with the big tech companies like Facebook, Apple and Snapchat, and a sign of what’s to come. If 2015 was the year the publishers pushed caution aside and went all in on platforms, 2016 will be about tension and refinement.


View More

Leave a Reply

Your email address will not be published. Required fields are marked *