26th NTMC Conference focus – The Future of Newspaper Advertising

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By: Press Release | NTMC

The 2013 NTMC Conference, Presenting CIPS Marketing Group — an annual summit of major U.S. newspapers, bringing together advertising executives, national advertisers and agencies, and major vendors to develop solutions for today’s newspaper business climate  — will be held March 13-15 at the Scottsdale Resort and Conference Center in Scottsdale, AZ. 

Scheduled to present, representing key newspaper advertisers and agencies: Dan Briley with Family Dollar, Daryl Newton with Innovate Retail, John Cayne with Global Media, Marlene Squires-Swanson with Ashley Furniture, Merle Davidson with American Communications Group (ACG), Cathy Petritz with Newspaper Services of America (NSA), and Marsha Lawrence with Novus Media.

Business segments on the agenda include: Jim Hart, Integrated Advertising Solutions, will reveal how newspaper TMC programs compare in over 200 markets, and with Valassis; and Paul Boyle, Newspaper Association of America, will discuss the status of the Negotiated Service Agreement the Postal Service granted Valassis.  One of several other segments will consider where newspaper Opt-In programs are heading.

The conference is well supported by some of the most innovative newspaper partners in business today, starting with the title sponsor CIPS Marketing Group.  Other distinguished sponsors include The Kennedy Group, American Circulation Innovations, NewsNotes Advertising, and Doodad.  Additional supporting sponsors are well represented by List Management Services, Rockledge Software, Preferred Marketing Solutions, Quad Graphics, Marketing Solutions Group, Global Ad Distribution, Century Printing and Packaging, American Newspaper Solutions and Tactician Media.

“With a fabulous advertiser lineup, timely business segments, member networking, sponsor interaction, outstanding facilities and restaurants, and mild weather, this NTMC Conference is a “MUST ATTEND” for every NTMC member newspaper and a few new ones who recognize the exceptional value of this conference opportunity” according to Jane Comfort, NTMC President and Corporate Director Major and National Sales, Morris Publishing Group.

The registration deadline is March 1st and is open only to Newspaper Advertising Executives.  For information and registration, visit the NewspaperTMC.org “Conferences” page or e-mail Philip Brown, director of the Newspaper Target Marketing Coalition, at philip.brown@newspapertmc.org.- NTMC

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