63 percent of Ultra-Affluent Consumers Find Newspaper Advertising Most Effective: Report

By: Erin Shea | Luxury Daily

Sixty-three percent of consumers who plan to buy luxury products and have a household income of more than $500,000 said that they find advertisements in newspapers to be the most effective compared to other channels, according to new research from the Shullman Research Center.

The “Shullman Luxury and Affluence Monthly Pulse: Reaching the Luxury Purchaser” report found that while digital platforms can be useful for reaching certain consumer demographics, luxury brands should not forget about newspapers, TV and magazines to reach their buyers.

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