75% of Americans Boast Home Web Access

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By: Ann M. Mack

(Adweek IQ) Nearly 75% of Americans had access to the Internet from home in February, according to the latest research from Nielsen//NetRatings, up from 66% in the year-ago period.

“In just a handful of years, online access has managed to gain the type of traction that took other [media] decades to achieve,” said Kenneth Cassar, director of strategic analysis at Nielsen//NetRatings, a part of Adweek and E&P parent VNU.

About 34.6 million, or 82% of 25- to 54-year-old women, accessed the Internet from home, and 32.4 million, or 80% of men in this age group, did so. Meanwhile, 77% and 75% of 25- to 34-year-old women and men, respectively, surf the Web from home, the study found.

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