Riddle me this. Why won’t people just ignore Twitter’s new Moments tab? How will Moments make money? Will Twitter pay publishers that create them? Today Twitter launched Moments, its way to easily follow current events that could help it seduce new users and revive those who never got hooked.
In many ways it addresses Twitter’s biggest problems — that the service is difficult to pick up and only works best if you check it constantly. But there’s a lot of uncertainty about what it will mean for Twitter’s users, business and partners.
Here are the major quandaries and challenges facing Moments: