E&P Sponsored Content
Help us recognize the foundation of news publishing, the Operations leaders who help us produce quality products each day while keeping an eye on the bottom line! Nominate an Operations colleague today, so we can profile them and share their ideas with the global news publishing industry in our 2024 class of "Operations All-Stars!"
In a strategic move aimed at optimizing its public notice services, Wick Communications, a third-generation family-owned and operated media corporation, has embraced Column’s latest professional service offering — Column Pro. This shift has reallocated staff resources, cost savings, and increased operational stability.
“Column is great about attending to the details, such as keeping our newspaper logos on the invoices. Their team works with us to ensure our long-standing clients understand that Column is our newspaper partner — that we’re all working together," stated Manuel Coppola of Wick Communications.
In 2023, Amsterdam News partnered with Column to streamline its legals. Siobhan “Sam” Bennett, the President and Chief Revenue Officer of Amsterdam News in New York, NY, highlighted three stand-out reasons why their choice to go with Column has paid off. The three most impactful payment features that Column offers are payment alerts, invoice reminders, and the option for prepayment. Read about the solutions.
The National Press Institute for Audience Growth (NPIAG) along with Kelly Robinson, CEO of RedDot announced today they have partnered with Julian Placino, a professional recruiting consultant, to offer an innovative, cost-effective method, known as the Placino Carrier Recruitment Method, to identify, interview, qualify and contract newspaper carriers for any size market.
On September 7th, 2023, a group of media leaders gathered online to present their views on the future of news publishing. You are invited to now join the Summit, via a recorded video for each presentation. And please feel free to comment and contribute by logging in below and offering your thoughts.
Local media are looking to sponsor participatory opportunities that are fun for local audiences and boost businesses' visibility. The Seattle Times is doing just that with its Best in the PNW (Pacific North West), which recognizes the best local businesses in various categories as voted by the public.
The Routt County Planning Department plays a vital role in ensuring that land usage in the county is lawful, efficient, and sustainable. The department issues various permits for different land uses, each requiring a public notice component.
As more newspapers add a digital platform to distribute news and other content, they’ve discovered they need a comprehensive and flexible subscription management system. Such a system generates …
Positive trends abound during the continued transformation of the news industry: from local entrepreneurs launching new publications to the benefits of alternative revenue streams.
The journey into selling digital advertising has presented challenges and opportunities for publishers and print salespeople. We’ll dive into the experiences of one publisher who found their footing in the digital landscape and effectively doubled (even tripled) its digital revenue thanks to a partnership with AdCellerant.
After switching from another provider, exploreMedia chose AdCellerant because of their full-funnel approach, comprehensive tools and technology, and support. In addition, AdCellerant’s support and in-depth knowledge of their digital product suite also helped these initially resistant salespeople shift their focus to the client and the result of their strategies. This publisher went from $200,000 to $2 million in digital revenue within three years.
In less than six months of rolling out the Column platform, Ogden Newspapers successfully migrated 75% of their public notice orders to self-serve. Implementing the new platform involved a well-defined plan and strong collaboration. The final result was an enhanced customer experience with greatly improved efficiency.
Email newsletters continue to be one of the most powerful newsroom tools, regularly connecting publications with their audiences and encouraging readers to develop a habit and establish loyalty toward a news organization. Looking to spruce up a newsletter or planning a new launch? Here are some tried and true strategies for optimizing newsletters that publishers can put into place today.
