A Cincinnati TV Station with a Paywalled Site is Challenging the City’s Leading Daily Newspaper

In Cincinnati, all eyes — or, at the very least, the eyes of those in the local news broadcasting business — have been on WCPO, an E.W. Scripps-owned ABC affiliate television station that in January 2014 put up a hard paywall on its website WCPO.com. It is, at least according to Scripps, the first TV broadcaster in the U.S. to charge for some of its separate online reporting, and while many are trying to guess at the model’s success and whether it will be exported to other markets, Scripps hasn’t released numbers on sign-ups.

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