A Cleaner Webpage Design Equals More Engaged Readers

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Does page design affect the way the brain processes news stories? Yes — and we have experimental lab results that prove it.


Key takeaways

  • Reader experience can be significantly improved by:
  • Formatting the text of the story into shorter paragraphs.
  • Highlighting important story facts and terms.
  • Clean, uncluttered page design.


Similarly, the following distracting elements accompanying the story can reduce comprehension:

  • Flashy advertisements.
  • Photos and links to unrelated stories.

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