Does page design affect the way the brain processes news stories? Yes — and we have experimental lab results that prove it.
- Reader experience can be significantly improved by:
- Formatting the text of the story into shorter paragraphs.
- Highlighting important story facts and terms.
- Clean, uncluttered page design.
Similarly, the following distracting elements accompanying the story can reduce comprehension:
- Flashy advertisements.
- Photos and links to unrelated stories.