A Complete Rollout

By: Nu Yang

A Complete Rollout

When the Omaha World-Herald decided it was time to update its family of websites, the paper’s executive team turned to TownNews.com. The paper’s parent company, BH Media Group, had already partnered with TownNews.com, overhauling its 29 other newspaper properties, including the Tulsa World and Richmond Times-Dispatch.

According to TownNews.com chief executive officer Marc Wilson, his company worked to find the Omaha World-Herald a content management solution for about six months. By integrating TownNews.com’s BLOX Content Management System, Wilson said the paper could produce content simultaneously to web, mobile, print and social media just by using “one toolkit to do all the publishing.”

The new system launched in June to positive feedback and with an easier workflow. In addition to Omaha.com, the new CMS also launched on a wellness portal, LiveWellNebraska.com; a statewide high school sports gateway, NEPrepZone.com; an outdoors site, GoOutdoorsNE.com; a parenting site, Momaha.com; and an upgraded electronic edition.

BH Media Group senior vice president and chief operating officer Douglas Hiemstra was unavailable for comment, but said in a press release, “We (TownNews.com) understand the modern newsroom, and offer an outstanding product suite that saves time and builds revenue. This has been a complex rollout, but their staff has made it a relatively painless transition.”

Wilson said the next project with the Omaha World-Herald includes building its print pages with a fully-integrated InDesign plug-in. He said 150 newspapers around the country are already using their print pagination feature.

“It’s part of the digital revolution,” Wilson said. “Instead of having 18 systems, there’s now only one. Newspapers are taking advantage of this technology because it’s a combination of doing things better and it’s a huge savings in cost.”

TownNews.com is located in Moline, Ill. and can be found online at townnews365.com.

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