Twitter is betting big on on its Moments feature, which curates elected tweets, photos and videos that are related to trending events. But for advertisers to play, they need to fork over $1 million.
For now, Twitter has one marketing option for the section, called Promoted Moments, and some advertisers are reluctant to jump in because of the high price tag, these sources said. So far, Starbucks, REI and Verizon were among the early brands to spend on a Promoted Moment. Moments has been hailed as Twitter’s most-needed upgrade, organizing the top content on the site into breaking-news categories for users to easily digest.