By: E&P Staff
A.H. Belo has bought a minority stake in ResponseLogix, and will resell its Internet-based customer management system to newspaper and online automotive advertisers, the parent of The Dallas Morning News announced Tuesday.
Belo Corp., now a separate company operating television stations and multimedia businesses, has also taken an equity stake in ResponseLogix.
“The online automotive market segment has been a top-performing category for A. H. Belo,” Dave Ellett, president and general manager of Belo Interactive Media, said in a statement. “ResponseLogix technology provides our automotive dealer advertisers industry-leading solutions to more efficiently manage Internet-generated customer inquiries. Auto dealer advertisers implementing ResponseLogix benefit by improving customer follow-up and tracking online leads, potentially resulting in a shortening of the sales cycle and higher sales volume. ResponseLogix technology provides auto dealers a measurable return on investment of their advertising dollars.”
Tom Mohr, CEO of Sunnyvale, Calif.-based ResponseLogix, said the company welcomed the investment and the chance to leverage A.H. Belo’s “strong automotive dealer relationships spanning decades.”