A Rich Taste: ‘WSJ’ to Launch Magazine for the Wealthy

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By: E&P Staff

The Wall Street Journal will introduce next September a glossy monthly magazine about the lifestyles of the rich, The New York Times reports on Monday.

The magazine will be called “Pursuits” and will be inserted in select copies of the Saturday edition of the Journal. Robert Frank, a Journal columnist and blogger (and author of the book ?Richistan?) is the leading candidate to become editor of Pursuits, according to Dow Jones executives who spoke to the Times.

“The magazine will have a staff of its own, but will also draw on work by The Journal?s writers,” the Times relates.

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