A Swiss Media Group’s Take On Getting People to Pay for Regional News

About one and a half years ago, Tamedia, the largest media group in Switzerland, which encompasses daily and weekly newspapers, magazines and websites, decided to develop a new digital product that would make people want to pay for regional news.

They settled on creating an app called Zwölf, or 12, which would essentially curate and repackage existing stories from Tamedia’s range of titles in one place, delivering only the 12 most important stories of the day to readers.

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