A Tip for the New York Times: Monetize People and Relationships, not Content

By: Mathew Ingram | GigaOM

Now that the Washington Post‘s future seems assured, thanks to the arrival of a billionaire tech mogul, that leaves the New York Times as the main focus of the “how to save newspapers” crowd, and the New Republic has jumped into the fray with a list of suggestions for things the Gray Lady could do to ensure its survival. While not all of their tips are likely to have much impact, there are a couple that are close to the mark, and they are the ones that hint at monetizing people and relationships rather than just content.

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