By: Press Release | Alliance for Audited Media
The Alliance for Audited Media board of directors agreed to eliminate the paid circulation requirement for U.S. and Canadian newspaper membership. The decision follows a newspaper member advisory vote in which a majority supported eliminating the bylaw that required 70 percent of a newspaper’s circulation to be paid.
Any newspaper—whether paid or free, print or digital—now qualifies for membership in AAM.
“This change reflects the evolving nature of the newspaper industry, where content is distributed via an array of paid and free print products, on tablet and smartphone apps, and on continuously updated websites,” explained AAM Board Chairman Sunni Boot of ZenithOptimedia Canada. “Now advertisers will have even more audited data for each distribution channel newspapers use.”