ABC Approves New Circulation Rules

By: Mark Fitzgerald

Updated at 2:05 p.m. EST

The Audit Bureau of Circulations (ABC) last week announced a series of new rules and clarifications on qualifying newspaper copies as paid circulation.

Among the immediate changes: annual subscriptions sold on credit or installment automatically qualify as paid for an entire year once a customer has paid a specific percentage of the basic annual subscription price; papers sold along with other services can include the “purchase disclosures” indicating “wantedness” on the newspaper copy itself; Newspaper In Education (NIE) copies sold on credit can be included as paid when delivered as long as records show the paper had sufficient funds to cover the copies.

Full details of the rules are on the ABC Web site (http://www.accessabc.com).

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