ABC Drafting Action Items in Response to Circ Scandals

By: Jennifer Saba

The Audit Bureau of Circulations’ summer board meeting is still in progress in Vancouver but E&P has learned that newspaper publishers and advertisers have drafted a list of action items addressing the circulation scandals that hit the industry last month.

Specific details about items currently on the table and waiting for approval were not disclosed, but one attendee, John Murray, vice president of the Newspaper Association of America, told E&P that the industry wants to find out if the current episodes involving the Chicago Sun-Times, Newsday and Hoy were isolated incidents.

He also said that newspapers executives are eager to assure advertisers that the industry is taking this problem very seriously. “The mood is constructive,” he said. “It was a well-timed forum for advertisers and publishers to talk about their concerns.”

ABC board recommendations could come as earlier as Monday.

Follow by Email
Visit Us

Leave a Reply

Your email address will not be published. Required fields are marked *