ABC Lifts Censure Of ‘Sun-Times,’ Release ’06 Audits

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By: E&P Staff

The Chicago Sun-Times said Thursday the Audit Bureau of Circulations (ABC) has lifted its censure with the release of the last censure audit reports, for the two 2006 reporting periods.

ABC censured the Sun-Times in July 2004 for fraudulently and increasingly, inflating its circulation from the late 1990s to 2003. By the end, the paper was claiming a daily circulation of about 482,000, some 50,000 more copies than it actually sold.

As previously reported, the Sun-Times said it anticipates filing Publisher Statements for the March 2007 and September 2007 reporting periods later this spring, and will file its March 2008 figures with the rest of the industry by April 15.

For the 26 weeks ended March 26, 2006, the Sun-Times reported its average Monday through Friday daily paid circulation increased 3.7% from the prior year to 362,837. Sunday circulation decreased 1.1% to 278,072. One event pushing daily sales was the Chicago White Sox World series victory in October 2005.

For the 26 weeks ended September 24, 2006, the Chicago Sun-Times reported average daily circulation of 341,448, a decrease of 2.4%. Sunday circulation was 264,371.

“We are pleased to put this behind us, and look forward to continuing good relations with ABC and our advertisers,” said Sun-Times Publisher Cyrus Freidheim, who is also president and CEO of the parent corporation, Sun-Times Media Group.

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