ABC News Is Latest Network to Blog

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By: Mike Shields

(Mediaweek) Following the lead of both NBC News and CBS News, ABC News is launching a series of daily blogs on its flagship news site ABCNews.com. The blogs will allow viewers to provide feedback to ABC News journalists, who will in turn publish personalized accounts of their own news coverage.

The blog, found at www.ABCNews.go.com/Technology/blogs/, is similar in nature to the recently launched Public Eye blog on CBSNews.com and NBC News anchor Brian William’s blog on MSNBC.com. These new products are expected both to attract a younger audience to network news coverage while also answering critics who accuse mainstream news organizations of harboring biases or lacking transparency.

Besides the back and forth commentary between viewers and reporters, the ABC News blog will feature various forums on subjects such as politics, science, technology, and legal issues.

Regular blogs will include ABC News’ Jake Tapper’s ?Down and Dirty,” which will focus on politics and popular culture, Ned Potter’s ?Science and Society,? and Manny Medrano’s law-focused ?Order in the Court.?

?We invite our users to respond directly to our blogs and to make this an open conversation that includes voices from all viewpoints,? said ABCNews.com executive producer Randy Stearns, in a statement. ?We believe this can be an effective way to report the news while engaging our users in a new level of interactivity.”

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