ABC News’ Secret to YouTube Success: TV Content

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ABC News has more than 1.5 billion views on YouTube — most of which are happening on TV content that the publisher has repackaged for the online video site.


“What we’ve found is that the stories that are available to our linear audience actually resonate with people on YouTube,” said Colby Smith, vp of digital for ABC News. “It’s all about the packaging and distribution strategy, making sure headlines are titled the right way and that stories are published as people might be searching for them.”

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