ABC Releases First Canadian Consolidated Media Report for the National Post

By: Audit Bureau of Circulations

TORONTO (March 28, 2011) – The Audit Bureau of Circulations today announced the release of the first Consolidated Media Report (CMR) in Canada for the National Post. With a clearer view into today’s multimedia audiences, the new CMR offers a more complete picture of a publication’s true audience. Canadian and U.S. newspaper publishers can get a detailed report and data covering their multimedia brands.

“These numbers demonstrate the multiplatform strategy of the National Post,” said Douglas Kelly, publisher. “An increasing number of readers are accessing our content on an ever growing number of platforms and devices when they want and where they want. It’s all about audience and engagement.”

With this release, the National Post is the first Canadian newspaper to publish verified data from multiple print and digital distribution channels on one ABC report. Because ABC audits all data on the CMR, media buyers can review trusted figures that represent a publication’s total media footprint.

“The National Post‘s CMR release is a first for Canadian newspaper media,” said Joan Brehl, ABC Canada vice president and general manager. “As more newspapers develop into multimedia brands, it is increasingly important for publishers and advertisers to gain insights and access to data about total print and digital audiences validated by ABC.”

Each CMR has a unique layout and is designed to fit the needs of the individual newspaper. For example, the first page of the National Post‘s CMR includes summaries of:
• Print circulation for the National Post and Financial Post magazine
• Page views of and
• Syndicated content
• Mobile access of the and
• Mobile app downloads on smart phones and tablets
• Social media statistics from Twitter, Facebook, Foursquare and Tumblr
• E-newsletter distribution

The following pages of the report follow the structure of this list, describing each category in detail with supporting charts and graphics. The report is available here. For more information about Consolidated Media Reports, please visit ABC’s website.

About ABC
ABC is a forum of North America’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world’s foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABC’s digital arm, ABC Interactive, is one of the world’s leading independent auditors of websites and digital ad-based technology. To learn more, visit

About National Post
National Post
is a division of Postmedia Network Inc., the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best-known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.

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