ABC to Re-launch its Data Center, Improve Search

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By: E&P Staff

The Audit Bureau of Circulations is preparing to re-launch its data center on June 9, making it easier to search and navigate reports.

“The new look and customized search capabilities of the e-Data tools encourage more user interaction with ABC data,” Gladys Searcy, director of marketing and sales at ABC, said in a statement.

Whereas previously, members had to weed through pages of FAS-FAX reports for specific titles, Searcy added, “With the new tools they have the ability to select specific titles and create their own customized FAS-FAX reports.”

The new center will allow users to customize FAS-FAX reports by specific titles and conduct side-by-side analyses, save and print several ABC reports at once, and create trending reports with the Audience-FAX trending tool.

To view a short video on new e-Data tools, go here.

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