ABC to Unveil New Publisher’s Statement Prototype

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By: Jennifer Saba

The Audit Bureau of Circulations is unveiling the prototype for future publisher’s statements encompassing new rule changes on Wednesday. Additionally, the organization plans to meet later this month to go over some items before the board convenes this summer to officially rubber stamp the changes.

ABC is moving to make sweeping alterations to how newspapers count circulation. Under the new modifications, newspapers will be allowed to tally any paper that costs a penny or more as “paid circulation.”

The bureau also overhauled the other-paid category, which now counts hotel, employee, Newspapers in Education, and third party copies. The organization took a page from the magazine industry and is now calling other paid “verified circulation.”

The new heading will include employee, NIE, and third party copies, but the circulation will not qualify as paid. It will be added to the total top line number.

Hotel and business copies will fall under the newly created category “business/traveler” and will count towards paid circulation.

The cover sheet of the publisher’s statement prototype breaks out total average circulation on Sunday, by Monday-Friday average, and every weekday with the option of including a Monday-Saturday average.

The next sub-heading breaks out paid circulation including business/traveler copies. Total paid circulation is tallied before the subheading verified circulation.

ABC said the proposed rules will be online at the beginning of May.

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