ABC to Unveil New Web Site

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By: E&P Staff

The Audit Bureau of Circulations is unveiling a new site design on April 2 promising new enhancements and easier accessibility.

The new navigation will center on tasks rather than on member affiliation. (ABC serves three constituents: publishers, advertisers, and ad agencies.) The top navigation bar will list such activities as training and audit services.

A static bar on the right side of the page will let users click on online filing and reports and analysis tools.

Additionally, ABC has organized a ?publishers support center? which includes board ruling explanations, guidelines, policies, and program evaluations.

ABC hired Polymer Studios to poll ABC members to get a better understanding what the new design should entail.

Later this year, ABC will roll out an updated suite of e-Data tools.

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