By: E&P Staff
The Audit Bureau of Circulations is unveiling a new site design on April 2 promising new enhancements and easier accessibility.
The new navigation will center on tasks rather than on member affiliation. (ABC serves three constituents: publishers, advertisers, and ad agencies.) The top navigation bar will list such activities as training and audit services.
A static bar on the right side of the page will let users click on online filing and reports and analysis tools.
Additionally, ABC has organized a ?publishers support center? which includes board ruling explanations, guidelines, policies, and program evaluations.
ABC hired Polymer Studios to poll ABC members to get a better understanding what the new design should entail.
Later this year, ABC will roll out an updated suite of e-Data tools.