ABC Tweaks Third-Party Rules

By: Jennifer Saba

The Audit Bureau of Circulations didn?t take too many actions in regards to newspapers during its board meeting held July 19-22.

The most significant announcement entailed tweaking the standards of third-party sales programs including that proof had to be provided from the newspaper and third party sales purchasers for all copies paid through barter transactions and a 14-day advance notification to ABC of all such programs.

One of the more interesting announcements was in the Business Publications category. The board approved a new Consolidated Media Report that shows circulation, pass-along readership, Web site traffic, and other auditable media in one aggregated figure represented as ?total audience reach.?

During a conference call this morning ABC executives said they are considering expanding this report to other media including newspapers.

Affecting all publications, the board reviewed the ?premium defined? rules to consider changes that will allow publications to charge access fees for archives and back content of their publication without the access counting as a premium. The board will deliberate the proposal during its next meeting in November.

Additionally, the board agreed to allow ABC Interactive to provide service to non-ABC member companies through an associate membership.

The board also elected Brett Dennis, director of media marketing for T-Mobile, as an advertising director.

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