By: Staff Reports
Weekly Now Claims Circulation Of 8 Million
Access Internet Magazine, a weekly insert in dozens of metropolitan newspapers, recently
named a new president, John Jay. He is the former associate publisher for Sports
The Parade-like Access has grown quickly since launching just over a year ago; the
magazine now claims a circulation of 8 million. Newspapers distributing Access include the
New York Post, Los Angeles Daily News, Boston Herald, The Arizona Republic, Minneapolis
Star Tribune, The Denver Post, and The News & Observer of Raleigh, N.C.
But it hasn’t attracted many national advertisers – which is where Jay comes in. Access
Media Inc. CEO Michael J. Veitch points to Jay’s ‘demonstrated ability to sell major media
to the core of national advertisers.’ Before joining Sports Illustrated, Jay worked with
Discover, Time, and Fortune magazines.
Earlier this year, Access launched a cooperative ad campaign with The Orlando (Fla.) Sentinel.
The print, TV, and radio ads poke fun at the technology gap between adults and children, and
promote Access as a comprehensive Web guide. The Massachusetts-based magazine reviews sites in
each issue. Access also recently compiled its reviews of nearly 1,000 Web sites into a book,
‘America’s Guide to the Internet.’
Another newspaper insert covering technology, Cybergate of New York, postponed its launch from
last spring. The company’s Web site says the publication will begin in March or April.
(c) Copyright 2000, Editor & Publisher