By: Staff reports
Cox To Roll Out Mobile Content To Network
Cox Interactive Media’s AccessAtlanta.com and AnyDevice.com Inc., also of Atlanta, rolled
out a free wireless service, AccessAtlanta Anywhere yesterday.
The technology enables Web sites to communicate with customers through a wide range of non-PC
devices. Cox plans to eventually roll the program out to its local city sites in 55 markets.
AccessAtlanta.com users can access Web site content on Web-enabled phones, wireless phones with
alphanumeric paging, Palm VIIs, and other personal digital assistants. A three-week pilot program
drew 5,200 users of the new service – without any advertising or promotion.
Available content currently includes local news, weather, sports, traffic, and entertainment news.
‘The timing for our new service launch is ideally aligned with market conditions and consumer
demand,’ said Cox Interactive President Peter Winter in a statement. He added that the service
would have ‘relentlessly local content and extensive customization capabilities.’
AccessAtlanta.com General Manager George deGolian said, ‘If our users want traffic updates e-mailed
to them at 4:38 p.m. Monday through Friday, then we’ll e-mail traffic updates to them at 4:38 p.m.’
The idea is that users get the content they want when they want it.
Cox cited statistics from International Data Group to explain the decision to launch mobile
oThere are 76 million wireless users in the U.S.
o50,000 people sign up for wireless every day.
oThere are more wireless phones than personal computers in the U.S.
PUTTING NEWS IN THE PALM OF YOUR HAND (03/13/00)
TIMES CO. DIGITAL INCREASES WIRELESS CONTENT (09/28/99)
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