By: Ellen Liburt

Web Site Compliments Sunday Magazine

by Ellen Liburt – whose launch today was to be supported by ads
placed by Dell Computer Corp., Bristol-Myers Squibb, Compaq Factory
Outlet, and Merck & Co., among others – borrows its print sister’s
patented ‘plain language’ approach, clearly defined sections, and
easily understood graphics to guide readers through vast troves of
cyber lore.

‘While most Internet-focused sites target users with highly technical
backgrounds or those with financial interests in the Internet, has been developed for average users, making the
Web easier to use and helping them understand how and when emerging
technologies will impact their lives,’ said Larry Sanders, the site’s
senior vice president and publisher. Sanders, formerly vice president
of USA Today and general manager of, joined this year with responsibility for developing the

A visitor to chooses the newspaper nearest his or
her ZIP code that carries the magazine, then views a co-branded
edition of the Web site that links to that paper’s content. The site
complements the print product with more original content, including
Web tips; Net news brought up-todate throughout the day; longer Web
versions of print magazine stories; and an ‘E-newsletter,’ a weekly
Net news review and preview. It also offers a searchable database of
3,000 Web site reviews, and that figure is expected to reach 5,000 by
year’s end, with the magazine and Web site reviewing 50 to 70 sites
weekly between them.


Ellen Liburt ( is a reporter at Editor & Publisher magazine.

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