By: Ellen Liburt
ACCESSMAGAZINE .com — whose launch today was to be supported by ads placed by Dell Computer Corp., Bristol-Myers Squibb, Compaq Factory Outlet, and Merck & Co., among others — borrows its print sister’s patented “plain language” approach, clearly defined sections, and easily understood graphics to guide readers through vast troves of cyber lore.
“While most Internet-focused sites target users with highly technical backgrounds or those with financial interests in the Internet, Accessmagazine.com has been developed for average users, making the Web easier to use and helping them understand how and when emerging technologies will impact their lives,” said Larry Sanders, the site’s senior vice president and publisher. Sanders, formerly vice presi- dent of USA Today and general manager of USAToday.com, joined Accessmagazine- .com this year with responsibility for developing the site.
A visitor to Accessmagazine.com chooses the newspaper nearest his or her ZIP code that carries the magazine, then views a co-branded edition of the Web site that links to that paper’s content. The site complements the print product with more original content, including Web tips; Net news brought up-todate throughout the day; longer Web versions of print magazine stories; and an “E-newsletter,” a weekly Net news review and preview. It also offers a searchable database of 3,000 Web site reviews, and that figure is expected to reach 5,000 by year’s end, with the magazine and Web site reviewing 50 to 70 sites weekly between them.
(Editor & Publisher Web Site: http://www.editorandpublisher.com)
(copyright: Editor & Publisher August 7, 2000)