By: Jim Rosenberg
AccuWeather Inc., State College, Pa., announced that it purchased the newspaper division of competitor WeatherData Inc. late last month for an undisclosed price, significantly expanding its newspaper customer base. Already the largest supplier of pagination-ready weather presentations for U.S. newspapers, the acquisition brings AccuWeather’s total client base to 851 newspapers.
The Dallas Morning News is among former WeatherData clients now receiving AccuWeather Presentations.
The acquisition follows what AccuWeather founder and President Joel N. Myers called “a million-dollar investment in system development and the automation of internal processes” that enables the company to maintain the quality, accuracy, and consistency of service. Its various products are supplied by radio, Internet, and print to 16,000 media, government, and institutional customers, and to millions more through AccuWeather.com. Over 600 Web sites, including those of The Associated Press, The Washington Post, and The New York Times, use AccuWeather content.
A “new strategic markets focus” occasioned the sale by WeatherData, according to its founder and CEO, Mike Smith, who said AccuWeather’s Alert, Desktop, and iSight Web products “will be of interest to many of our former clients.”