ACI has announced it is launching a new brand and identity in the United States for ACI Last Mile Network (ACI). The new brand is both a homage to its heritage and reflection of the company’s evolution in the expanding parcel- and print-delivery business focused on the “last mile.”
Headquartered in Long Beach, Calif. with a national footprint, ACI is the largest U.S. distributor of print media, such as newspapers, magazines and catalogs. It is now leveraging that national network and technology expertise to efficiently serve parcel shippers and e-commerce companies.
“ACI continues to innovate as leaders in last mile delivery for over fifty years. With the explosive rise in e-commerce, we continue to expand our distribution network, advancing our technology, and are working with a number of strategic partners,” Keith Somers, CEO, said. “As a logistics company, we are well positioned to own the last mile.”
ACI’s rebranding represents its ongoing transition to a company that continues to innovate and be in step with changing market trends. The new ACI identity evokes speed and represents their two market segments–print and small parcel delivery. Known as “ACI,” the company retained the acronym to honor its 50-year legacy and tradition of integrity, innovation, service and relationships with customers. The new tagline “from print to parcels” supports ACI’s mission to be the most effective last mile delivery in the U.S. The orange and blue palettes are fresh, vibrant and energetic, depicting ACI’s strength and their commitment to its customers.