Over the past few weeks there’s been a huge hullabaloo over ad blocking.Here’s the problem: While everyone seems very worried about ad blocking, no one seems to know how big a threat it is.
None of these discussions cite actual data about how many people are blocking ads.
If we’re going to have this debate, we should have some facts to back it up.So Media Life set out to find all we could about ad blocking to determine whether it’s actually the big threat it’s being made out to be.
Our conclusion? The threat of ad blocking is being overblown, at least for now and especially online.